People are unconscious and you have to use your art as a shock machine to wake them up. Some people are too far gone. They’ll just keep asking, ‘Is it real? Is it real?’ That’s dwanky. That’s a word we have in South Africa, ‘dwanky’. It’s like lame. ‘Is it real?’ Dwanky. You have to be futuristic and carry on. You gotta be a good guide to help people get away from dull experience.