Some Advice About Unsolicited Demos

Most label owners are overwhelmed with demos. Speaking as someone who has, at times, attempted to actually get to every demo arriving in my inbox, the vast majority are not worth looking into, and I don’t blame any label owner who ignores unsolicited demos—sorting through what might be worthwhile to release is actually a full-time…

Free by Itself Is Not Enough

In a recent article entitled Too Much Free, marketing guru Seth Godin suggests that “free by itself is no longer enough to guarantee much of anything”. Godin distinguishes between “breakthrough free”, which is interesting precisely because it hasn’t been done before, and “sample-this free”, which leads to diminishing returns for content providers as people are…

In Defense of the Free Music Model

The future of the music industry is a hotly debated subject, as just about anyone knows. Fingertips weighs in with a critical commentary of some of the more popular alternatives regularly lauded in the blogosphere, taking the time to skewer the “free music” model (not having to pay for recorded music), the “access” model (free…

Rethinking Conventional Promo Strategies

Andrew Dubber has an interesting new post on who to send promos to, an issue that many labels and artists struggle with these days. Dubber likens the traditional model to a lottery, whereby promos are sent out to prominent gatekeepers of taste (reviewers, radio hosts, and so on) in the hopes that someone will actually…